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Authors

  • Ruth Isela Martínez Valdez Autonomous University of Nuevo León image/svg+xml
  • María del Carmen Catache Mendoza Autonomous University of Nuevo León image/svg+xml
  • Gloria Pedroza Cantú Autonomous University of Nuevo León image/svg+xml
  • Zita Mirthala Huerta Cerda Autonomous University of Nuevo León image/svg+xml

DOI:

https://doi.org/10.29105/revig1.1-6

Keywords:

ecommerce, COVID 19, Millenials generation

Abstract

The COVID-19  contingency declaration occurred in March of this year  brought with it changes in the buying habits of consumers since the closure of shops, department stores and the reduction of face-to-face attention to the public in banks and other services caused an increase in the number of people making purchases through e-commerce. This study analyzes how COVID-19 has an impact on the incidence of online shopping among young Millennials. An online survey was applied to 187 people from the Northeast of Nuevo León belonging to the aforementioned generation, in an age range of 25 to 35 years. The results obtained in this study show marked differences between online shopping habits between men and women, who carry out transactions in banking services applications and store pages to make purchases of various products,  this in order to safeguard their health.

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Author Biographies

Ruth Isela Martínez Valdez, Autonomous University of Nuevo León

The MA. Ruth Isela Martínez Valdez has a Bachelor's Degree in Administration and a Master's Degree in General Administration from the Autonomous University of Nuevo León, she is a certified professor in Administration from ANFECA, a professor at the Autonomous University of Nuevo in the Faculty of Chemical Sciences in the Industrial Engineering career and At the Faculty of Public Accounting and Administration of the Bachelor of Administration, he has presented 10 articles at conferences of which 6 have been published in peer-reviewed journals and has participated in 4 books. She is currently studying a PhD with a Orientation in Management.

María del Carmen Catache Mendoza, Autonomous University of Nuevo León

Originally from Monterrey, Mexico, Bachelor of Administration, Master of Administration specializing in General Administration from the Autonomous University of Nuevo León. She is a full-time Research Professor at UANL. Member of the Academic Body in Industrial Management Training. Research lines: Human Behavior and Social Responsibility, Fundamentals of Marketing and Entrepreneurship, Personal and Organizational Finance, Administration of Information and Communication Technologies and Educational Research in Business. She has contributed to the UANL institutional repository. Member of the Academic Committee of Financial Accounting and Analysis and Interpretation of Financial Statements. Most recent publications: Book of Analysis and Interpretation of Financial Statements 2nd-Edition and Book Practice and Learn Introduction to Computing 3rd. Edition belonging to the UANL publishing house published in 2018. She participated in the XI International Congress of Business Management and Public Administration held in the City of Havana, Cuba in July 2018.

Gloria Pedroza Cantú, Autonomous University of Nuevo León

Originally from Monterrey, Nuevo León, Mexico. Q. F. B., Master's in Higher Education from the Faculty of Philosophy and Letters of the Autonomous University of Nuevo León. Full-time Research Professor at UANL. Member of the Academic Body in Industrial Management Training. Research lines: Human Behavior and Social Responsibility, Fundamentals of Marketing and Entrepreneurship, Personal and Organizational Finance, Administration of Information and Communication Technologies and Educational Research in Business. She has contributed to the UANL institutional repository. Member of the Academy of Mathematics of the career of Industrial Engineer Administrator. Most recent publications books: Practice and Learn Introduction to Computing (3rd edition, 2018) Calculus of Multivariate Functions with application to Engineering and Administration (1st Edition, 2018), Probability and statistics a practical vision (2nd Edition, 2017) ; belonging to the UANL publishing house. Participation in research papers presented at the XXIII International Congress of Research in Accounting, Administration and Computer Science UNAM and in the International Congress of Research in Schools and Business Faculties at FACPYA, UANL, both congresses in 2018.

Zita Mirthala Huerta Cerda, Autonomous University of Nuevo León

Originally from Monterrey, N. L., Mexico, Public Accountant and Auditor, Master in Public Accounting with a specialty in Finance from the Autonomous University of Nuevo León. She is a full-time professor at UANL. Member of the Academic Body in Industrial Management Training. Research lines: Human Behavior and Social Responsibility, Fundamentals of Marketing and Entrepreneurship, Personal Finance and in the Organization, Information and Communication Technologies Administration and Educational Research in Business she has contributed to the institutional repository of the UANL. Member of the Academic Committee of Financial Accounting and Analysis and Interpretation of Financial Statements. Most recent publications: Book of Analysis and Interpretation of Financial Statements 2nd Edition and the Book Practices and Learn Introduction to Computing 3rd. Edition
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Published

2022-01-31

How to Cite

Martínez Valdez, R. I., Catache Mendoza, M. del C. ., Pedroza Cantú, G. ., & Huerta Cerda, Z. M. . (2022). Español. Revista Ingeniería Y Gestión Industrial, 1(1). https://doi.org/10.29105/revig1.1-6

Issue

Vol. 1 No. 1 (2022): Enero-Junio 2022

Section

Artículos

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